Commercial intelligence for B2B food distribution
miso interprets and validates every order against your rules and connects every transaction to your customers, products and terms. Your team protects margin, sells better and decides with data.
For B2B food distributors and suppliers
02The reality
Every day, orders, changes, terms and questions arrive through different channels, to different people. To understand what's going on and decide what to do, someone has to connect all the pieces.
Illustration of a day at a distributor: WhatsApp orders, voice notes, emails with PDFs, calls and spreadsheets with missing data, alongside order changes, prices agreed by phone, unanswered proposals, delivery incidents and internal team messages. Among them, an email from Juan López at Restaurante El Carmen stands out, ordering 8 boxes of tomatoes, 4 of romaine and 3 jugs of oil for Friday, before 10.
That knowledge is valuable. The problem is that it lives in a few people's heads, first thing in the morning, in a hurry.
We'll follow this order from start to finish.
03The difference
Copying an email into a few fields isn't enough. To prepare an order you need to know who is asking, which product in your catalogue they mean and when they need it.
Switch views to see the difference.
Juan López · Restaurante El Carmen
compras@elcarmen.es
Extracted text
Literal text from the Spanish email
The data is there, but nobody can prepare the order from it.
Sample data. Fictional product, catalogue and customer.
04From order to decision
You set the rules. miso processes what meets them and hands your team, with the reason, whatever doesn't.
01
The order arrives by email, with or without a PDF attached. miso also takes orders by WhatsApp and by voice.
02
It identifies the customer, finds every product in your catalogue and turns dates and quantities into data you can work with.
03
It checks the order against the rules and thresholds you configure: new customers, amounts, confidence, missing data.
04
If everything checks out, the customer receives the proposal to review and confirm. If something doesn't fit, your team sees it with the reason and decides.
01 · 1 of 4
The order arrives by email, with or without a PDF attached. miso also takes orders by WhatsApp and by voice.
Juan López · Restaurante El Carmen
compras@elcarmen.es
Buenos días! Para el viernes nos mandáis 8 cajas de tomate, 4 de romana y 3 garrafas de aceite. Si puede ser antes de las 10, mejor. Gracias, Juan
“Good morning! For Friday, please send 8 boxes of tomatoes, 4 of romaine and 3 jugs of oil. Before 10 if possible. Thanks, Juan”
Automatic processing and human review are separate paths, and you can always see which one each order took.
Juan López · Restaurante El Carmen
compras@elcarmen.es
Buenos días! Para el viernes nos mandáis 8 cajas de tomate, 4 de romana y 3 garrafas de aceite. Si puede ser antes de las 10, mejor. Gracias, Juan
Original message in Spanish
“Good morning! For Friday, please send 8 boxes of tomatoes, 4 of romaine and 3 jugs of oil. Before 10 if possible. Thanks, Juan”
No attachments
Sample data. Fictional product, catalogue and customer.
What came in, how it was read, which rule stopped it and who approved it. Nobody has to reconstruct anything.
Stage 01 of 04
Order A
Juan López · Restaurante El Carmen
compras@elcarmen.es
Buenos días! Para el viernes nos mandáis 8 cajas de tomate, 4 de romana y 3 garrafas de aceite. Si puede ser antes de las 10, mejor. Gracias, Juan
Original message in Spanish: “Good morning! For Friday, please send 8 boxes of tomatoes, 4 of romaine and 3 jugs of oil. Before 10 if possible. Thanks, Juan”
05Commercial intelligence
Who has stopped buying, which proposals are still unanswered, which products are in demand. That information is already in your orders; miso connects it so your team sees it in time and can act on it.
Explore how each signal informs a commercial decision.
Orders
What your customers actually buy.
Business context
Who, what, at what price and how often.
Commercial intelligence
The signals that matter to your business.
Casa Norte hasn't placed an order in 9 weeks.
Ordered every week9 weeks without an order
Better decisions
What your team can do about them.
Spot customers who need attention before the relationship is lost.
For example: your sales team calls Casa Norte this week.
Based on each customer's last order date.
Sample data.
06Impact
miso doesn't replace anyone. It takes repetitive work out of the way so every person can put their judgement where it's actually needed.
Order desk
Orders that meet your rules are validated and reach the customer as a proposal with no manual work; your team spends its time on exceptions and on customers.
Management
Every order is priced with each customer's prices and terms, and anything outside your rules goes through your team before it's sent.
Commercial leadership
Active and inactive customers, demand by product and unconfirmed proposals, in one place and in a summary sent to you by WhatsApp or email.
Sales team
Which customer to call, which proposal to recover and which product to push, based on your own orders.
Your customers
They order as they always have, on the channel they always use, and get their proposal as soon as the order meets your rules.
07Your operation
Your customers keep ordering the way they always have. miso interprets each order, applies your rules and prepares the next step: a proposal for the customer or an exception for your team. It connects with your systems when the integration is configured.
How orders arrive
Formats
Formats
Your customers keep their channel and their format.
miso
Interprets, validates, prepares
Sample order #4826
Order received07:12
Email from Restaurante El Carmen
Customer and catalogue
Known customer · 3 of 3 products
Your business rules
€214.60, within your limit
Next step prepared
Proposal for Juan
With your context
The next step
Proposal for the customer
When the order meets your rules. It's confirmed once the customer accepts it.
Exception for your team
When something doesn't fit, with the exact reason. Your team reviews and decides.
Your systemsERPAccounting
Only if the integration is configured
miso doesn't replace your systems: it connects to them when we set it up with you.
01
The one that takes up most of your time today.
02
Limits, new customers and confidence thresholds.
03
More channels and more teams when you decide.
08FAQ
No. miso interprets and validates the orders that meet your rules, and leaves your team the decisions that need judgement, with the reason in plain sight. The goal is to give your team more capacity.
No. miso works alongside your current systems. Every integration is set up with you, and we never assume a connection that isn't active.
No. They keep emailing, sending WhatsApp messages or calling, just like today.
The order goes to human review with the exact reason: missing data, an unusual quantity, an amount over your limit. If the order is missing the essentials, miso asks the customer for them.
You do. Amount limits for automatic sending, approval of new customers and confidence thresholds. miso also learns from the corrections your team makes.
It turns it into a clear picture of your business: which customers are buying and which have stopped, which products move most and which proposals are still unconfirmed. Your team sees it in miso and can get a summary by WhatsApp or email. Commercial decisions stay with your team.
09See miso
A product demo focused on how miso interprets and validates real orders.
Usamos cookies para mejorar tu experiencia. Más info
